Fall ’24 Campaign
This campaign focuses on translating Naked Cashmere’s vision of modern luxury into a cohesive seasonal narrative across digital and marketing platforms. Through elevated imagery, refined typography, and editorial storytelling, the campaign emphasized effortless elegance while integrating new collections seamlessly within the brand’s existing ecosystem.
Company: NAKEDCASHMERE
Role: Senior Graphic Designer — Led creative production & full campaign rollout
Scope: Email Design, Paid Social (Meta + Google crops), Web Banners, GIF Animation, Video Editing, Photo Editing
Campaign Overview
Web
Paid Social Ads
WEB/ E-COMMERCE
Homepage designs developed alongside the Creative Director, extending the campaign’s visual direction into the e-commerce experience. Collaborated closely with the e-commerce team while leading production and asset rollout.
Web
Homepage - Desk
Homepage - Mobile
Ad Blocks, Pop-Ups, Banners (desk + mobile)
Landing Page Banner
A selection of email designs created for the Fall ’24 campaign, translating the visual direction across promotional, editorial, and product-focused sends.
PAID ADS
Paid media creative for the Fall ’24 campaign, spanning both image and video formats. Led selection of hero imagery and executed production rollout across multiple ad placements and sizes.
Tiktok
Meta
