Fall ’23 U.S. Ski & Snowboard Association x Naked Cashmere
Seasonal capsule campaign created for Naked Cashmere in collaboration with USSS, translating alpine performance inspiration into a luxury lifestyle narrative. Visual execution spanned web, email, and digital content, ensuring a cohesive rollout across all customer touchpoints.
Company: NAKEDCASHMERE
Role: Senior Graphic Designer — Led creative production & full campaign rollout
Scope: Email Design, Paid Social (Meta + Google crops), Web Banners, GIF Animation, Video Editing, Photo Editing
Campaign Overview
Web
Email Design
Paid Social Ads
WEB/ E-COMMERCE
Homepage designs developed alongside the Creative Director, extending the campaign’s visual direction into the e-commerce experience. Collaborated closely with the e-commerce team while leading production and asset rollout.
Mobile
Homepage
Desktop
Web Crops - Ad Block, Pop-Up, Banners (desk + mobile)
Landing Page
A selection of email designs created for the Fall ’24 campaign, translating the visual direction across promotional, editorial, and product-focused sends.
PAID ADS
Campaign rollout across paid, owned, and social channels.
40+ assets produced across Meta, Google Display, Email, and Social placements.
Tiktok
Meta
PRODUCTION & CHANNEL ROLLOUT
Web Crops
Email Crops
Paid Ads Crops
Social Crops
